After reading Pei's blog, I feel that there's a need to clarify this:
Never wanted to put you guys down
We, did not ever wanted to put anyone down in any way. Seriously. In fact, when we were doing the proj, there're many things which we took out/left out, thinking that it might be quite hard for you guys. There are NO instances that we wanna make things difficult for you guys.
We believe in the product - Z4
Next, Z4 - a car that might not be superior in everyways, but, it's definately a head-turner. We want to target women becus, BMW has always been men's favourite, esp Z4. So, we want a market share in the women's. We didn't consider the facelifted 3 series, because of its ordinary look. And most importantly, we want to target women, who has similar characteristics of men: Power. (in this case you can say it's the masculinity factor)
Valid Research
We used forbe's research though it was based in US because, now we're comparing a genders' needs. Not age nor perception. And it is a FACT that the nation is westernizing. Hence it's not invalid.
Reality sets in
And realistically, in the society, you can discuss with the company to change its product to market, but not demand them to change it in your favour. Becus this is reality.
Your Attitudes:
I really hate to say this, but your attitudes were really bad. From the look of it, you guys did not look/sound like you are interested to resolve the difficult issues of the brief we've given you. I could say, the most objective people in your group was Sam & Nee. Neutral party - Na. Typically, J & P, i think you both weren't too nice to us. P, you remarked that our prdt/proj was "shit". This IS hurtful becus we did it with our pride, you can't say it's shit just cus you didnt believe in the product/proj. Next, j you commented that we "dug a hole so deep/big for you guys to jump in". When that thought of it has not fell on us, at all. Overall, your group looked like you're heading for a fight.
This hurting effect doubles, becus we were so good friends.
Lecturer before Us
We didnt think it was nice of you guys, to've went straight up to lecturer before coming to us. Should you have discussed with us before before consulting lecturer, we wouldnt have been that offended. To us, you went straight up to the 'boss', literally. Flashing your negativity on our projects, asking for permission to get us to change our prdt.
Not once, but twice
We put up all with it, till you guys did it again, on monday. When we thought all issues had been ironed out that previous week.
We think, it's unfair.
A post-dated issue:
All groups had chosen a brand that they wanted to do the campaign for. For example, Ben's group chosen NewUrbanMale as their proj, so, the other group will do the brief for them. However, in our case, you guys chose chose skinfood, but wanted to our brand's campaign. Leaving us clueless about skinfood, when 40% is the campaign. From the look of it, can i say that you guys are in the win-win situation?
We took your requests. Without objections, why?
Becus of your "not 1, but 2" tagline.
P.S.
I know this post is a risk of our friendships.
But i see a need to let you all know.
The above post is purely for knowledge,
not directing at anyone.
27.2.08
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment